怪咖 Outcasts
Sending a loved one on their last journey
Outcasts looks at the work of supporting families as they say goodbye.
Watch on YouTubeRecognition
Awards & Media Appearances
Explore the honours received by Embrace Funeral Services and our founder, Jeffrey Lee Yi Fu, along with published media coverage of our work.
Featured stories
Watch the features
Our Grandfather Story
The Life of Death
Follow funeral director Jeffrey Lee Yi Fu as he shows what goes into preparing a farewell.
Watch on YouTubeHonours
Awards and recognition
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2025
Asia Teochew Entrepreneur Award
Presented to Embrace founder Jeffrey Lee Yi Fu.
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2023
Spirit of Enterprise Award
Jeffrey Lee Yi Fu and Embrace Funeral Services were recognised as 2023 honourees.
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2023
Media Savvy Awards
Jeffrey Lee Yi Fu won Best Broadcast Interview. The 2023 award was announced in 2024.
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2022
Entrepreneur of the Year Award
New Entrepreneur category, organised by ASME and the Rotary Club of Singapore.
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2022
Award for Corporate Social Responsibility
Awarded to Jeffrey Lee Yi Fu within the Entrepreneur of the Year Award’s New Entrepreneur category.
Media appearances
Embrace’s work has been featured by Our Grandfather Story, Outcasts and Shin Min Daily News. Its media archive also features Voices: Fade to Black and a casket design collaboration with Edmund Chen.
Editorial features
Best In Singapore and Best Reviews each included Embrace in their funeral service listings.